PORSCHE
CYRIL LANCELIN, A FRENCH ARTIST, HAS CREATED AN ARTWORK THAT INVITES THE VIEWER TO PAUSE FOR A MOMENT AND GET LOST IN ITS OPTIMISTIC COLOR AND SURPRISING STRUCTURE. TAKE SOME TIME TO BREATHE, TRANSCEND THE MOMENT.
CYRIL’S PIECE "REMEMBER YOUR DREAMS" IS THE FIRST COMMISSIONED WORK FOR "THE ART OF DREAMS" — PORSCHE’S NEW GLOBAL SERIES OF IMMERSIVE ART AND DESIGN EXPERIENCES. IT WAS SHOWN IN THE HEART OF PARIS AT PALAIS GALLIERA IN OCTOBER 2021.THE PIECE CREATES A SURREAL ENVIRONMENT THAT INVITES VIEWERS TO LEAVE THEIR EVERYDAY LIVES BEHIND AND THINK ABOUT THEIR DREAMS AGAIN. PORSCHE ENGAGES WITH A CREATIVE, YOUNG TARGET AUDIENCE — DRIVEN BY DREAMS.
